The inspiration came from Eti Crystal, who saw a dimple in the skin while looking in the mirror. It turned out to be a cancerous tumor. That was only 3 months after she had a mammogram.

The early detection saved her life.

Our vision is that people will not die of breast cancer.

Our mission is to save lives, reduce pain suffering and costs. By inspiring and empowering people through information and innovation, to take action to find and eradicate breast cancer at its early stage.